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In 2020, the average was projected to be 405 characters, up from 142 in 2016. While her passive followers get a lot out of her informational Instagram page as is, her die-hard fans can get even more value from her information product. If you have niche-related knowledge, you can create an info product by organizing your knowledge and skills into a digestible format to teach Instagram users. Info products can be e-books, one-off payment programs, audio, or video courses. Once you have your own online store, you can also use Instagram shopping to curate and showcase your products within Instagram.
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Boomerangs created using a burst of photos and stitching them together for a short, repetitive video. These kinds of posts are fun for circumstances like jumping, toasting glasses, or high-fiving. WeWork conducts an annual #DogsOfWeWork campaign and compiles the best submissions together into a yearly calendar. Although WeWork doesn’t repost every tagged image, their campaign helps create invaluable reach and engagement. Influencer posts use the fame of a celebrity or well-known public figure to promote your brand.
