Learn The Basics Of Seo
After emerging wounded and bleeding from a recent IRS Field Audit, I picked up some clues as to how budding Internet Entrepreneurs can survive the ordeal with some semblance of financial health.
OTurbocharge your business development efforts. A well-constructed website can be the "hub" of your firm's presence in the marketplace. Ideally, your website is the first place prospects go when they learn about your firm through a referral, while networking, in the press, or perhaps a direct mail piece. Once they're on your site, you can educate them, build their loyalty and confidence, demonstrate your results, and motivate them to take action.all for a technical fraction of the time, energy, and money these things require off-page off-line.
Anyone can sit down and knock out some sort of seo audit. Anyone can put together an action plan. Meetings? Easy. Emails? Memos? Big deal. Where's the action? Where's the 'hands on'? Who's getting this stuff done? Most importantly - where are the results?
E) "Don't try this at home". SEO experts are called "experts" for a reason. It's like going to a specialist if you have a problem; you want the right people doing the work, and these people are charged with staying current in their field. Most firms that list "SEO" in addition to 15 other things they do (notably, design and web development firms), do not truly know seo audits.
The Technician. Is a regular programmer who does URL rewrites, server redirects, lots of code and site constructions. Essentially a tech-y, these guys will reconstruct or construct websites to make them easy for search engine spiders to crawl through. If you have taken a course in programming, have work experience as a server manager, or if you are naturally technically minded and self taught, then this branch of seo audits services expertise is for you. The drop description would have you managing content in the system and databases, fixing structural problems of the website and plugging in 301 redirects for deleted pages.
Just remember links to such sites are one way links from your site to their site. You give them a good link and they give you a worthless link. A link on a page with a PR0 is a non indexed link and carries no value regardless of the page rank of the index page of the site to which it is attached. When you do a back link check on your domain in Google, you will notice that very few links to your domain that are on Google indexed pages with a PR of less than four are returned in your list of back links. This is why I and others consider that Google now discounts the value of such links.
The value of a single visitor isn't always in that first sale. It's often in the many sales that the visitor will bring later, either through their own purchases or by bringing others to you via recommendation. A site that doesn't focus on usability and conversions won't get that kind of repeat or referral business.
And to the future. there's a generation growing up with this technology on-page baked into their DNA. Are they your future market? Or even your current market? Time to get moving.
