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If a content piece would work better with a short video, you should go for it. Using a variety of formats can get your more attention, and make your content more "thumb-stopping". This also goes back to managing the overall appearance of your feed - be aware of how each post connects to the next one. Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region and age The developer provided this information and may update it over time. While Instagram’s standard search function is helpful, it doesn’t only show Reels.
By spending some money on followers, you have the follower count to rival most influencers in your area. Then you will have an Instagram account that is appealing for other people to follow, when they come across your posts. We created a checklist to help you see if you're ready to start using Uscreen to build your independent VOD service and monetize your videos.
How does the Explore page work?
Us Weekly is not endorsing the websites or products set forth below. Irene Chan is a writer and video producer who loves to help fellow content creators be more productive. She is a movie buff, a mom of two toddlers, and an environmentalist who's trying to live a zero-waste lifestyle. Instagram is a great tool to promote your brand and give a preview of the knowledge you’ll deliver. That’s where information products come in; they educate or help your audience solve a specific pain point they’re experiencing in their lives.
While only available to lucky Android users at the moment (check your App, you might have it already!) the scheduling feature is expected to be available to everyone very soon. To access Reels, simply open the Instagram app and head to your profile page. Click the plus sign button on the top right of the screen and select Reel. Since Reels debuted two years ago, they’ve become the platform’s fastest-growing feature. Creators like Justin Bieber, Lizzo, and Stanley Tucci helped transform the addictive feature from a TikTok wannabe to a full-blown competitor. Currently, Claire runs a small marketing studio on the west coast of Canada whose clients include Hootsuite, ConvertKit, Superpath, and Graphite.
She specializes in creating editorial assets that educate, entertain, and convert customers. Save time and stress less with easy Reels scheduling and performance monitoring from Hootsuite. Men just about outnumber women in terms of Reels ad audience share, but you’ll need to do your own research to understand the makeup of your brand’s specific Instagram audience. It’s also worth remembering that Meta does not report any other genders aside from male and female.
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That doesn’t mean that you stop being exciting - it’s okay to surprise your viewers once in a while to keep things fresh. Learn how to measure the success of your Reels and use Reel Insights to create content your audience will love. For example, if you’re an avid consumer of puppy content, you can click on the #dogsofinstagram hashtag from a Reel’s caption to see more Reels of dogs being cute. One of the best things you can do as a savvy Reel creator is checking out what other people are doing on the platform. To get unique Instagram Reels ideas, you can search for content to help inspire you.
It’s the last thing someone sees before they make the decision to follow you so be sure to include who you are and what you do. After you determine your Instagram audience, do a competitive analysis to see what other marketers in your field are posting. “Everyone” includes individuals, pets, and, you guessed it, businesses. All of HubSpot’s marketing, sales CRM, customer service, CMS, and operations software on one platform.
