Google authority stack-What is Google Authority Stacking / google asset stacking

Google authority stack-What is Google Authority Stacking ?

Google Authority Stacking is a powerful SEO technique that enhances a website’s backlink profile by establishing links from Google platforms to other entity assets. These platforms, such as Google Drive, Docs, Sheets, Forms, and Slides, are strategically utilized and stacked together to optimize SEO efforts. A Google authority stack can look a little scary to start but when you get the hang of it, its faily simple.

This approach, known by various names like Google Authority Stacking , Google Drive Stack, Google Cloud Stack, Google Property Stack, and Google Authority Stack, follows a consistent off-page SEO link building strategy. Its objective remains consistent regardless of the terminology employed: constructing a compilation of Google entities associated with a specific website, company, or brand to amplify the overall authority of the linked entity.

How To Build A Google Authority Stack for SEO in Google Drive

google entity stacking - SEO

Google authority stack

1. Sign in to Google Drive: Open a web browser and go to the Google Drive website (drive.google.com). Enter your Google account username and password to sign in.

2. Create a New Folder: Click on the “+ New” button at the top left corner of the page. From the drop-down menu, choose “Folder.” Give your folder a name that reflects your SEO strategy or target keywords. For example, you can name it “SEO Google authority stack”

3. Organize Subfolders: Right-click on the main folder you created. Select “New” from the menu and then click on “Folder.” Create subfolders based on different topics or themes relevant to your SEO strategy. For example, you can create subfolders like “Keyword Research,” “Content Creation,” “Link Building,” and so on.

google stacking SEO

4. Upload Relevant Files: Within each subfolder, upload files that are relevant to the specific topic. For example, in the “Keyword Research” subfolder, upload files related to keyword research tools, spreadsheets for tracking keywords, or research documents. Place each file in the appropriate subfolder based on its topic or purpose.

5. Create a Master Document: Inside the main folder, create a Google Docs file named “SEO Strategy” or similar. In this document, outline your SEO goals, strategies, and progress. Include links to relevant files in the subfolders to create a navigation system within the authority stack.

6. Collaborate and Share: If you are working with a team or collaborating with others on your SEO efforts, share access to specific folders or files within your authority stack. Right-click on a file or folder, select “Share,” and enter the email addresses of your collaborators. Set the appropriate sharing permissions based on their role.

7. Monitor Backlinks: Create a subfolder specifically for tracking backlinks. Within this folder, create spreadsheets or documents where you record the URLs, anchor text, and other relevant information about the backlinks you acquire for Google stacks your website. Regularly update this folder to keep track of your link building efforts.

google stacking SEO

8. Regularly Update and Maintain: Review and update your authority stack regularly. Remove outdated or irrelevant files, ensure accurate file descriptions, and organize your folders as your SEO strategy evolves. Continuously refine and improve your content and resources within the stack to provide up-to-date and valuable information.

9. Keyword Research: Within the “Keyword Research” subfolder, conduct keyword research using tools like Google Keyword Planner or other keyword research tools. Create spreadsheets or documents to record and analyze your keyword findings.

10. Content Creation: In the “Content Creation” subfolder, create files for brainstorming content ideas, drafting blog posts or articles, and storing content outlines or templates. Organize these files based on different topics or categories.

11. Link Building: Within the “Link Building” subfolder, keep track of your outreach efforts, guest posting opportunities, or other link building strategies. Create files to record contact information, progress, and outcomes for each outreach or link building campaign.

12. Analytics and Reporting: Create a separate subfolder for analytics and reporting. Include files for tracking website traffic, monitoring SEO performance, or generating reports. Use tools like Google Analytics or other SEO analytics platforms to gather data and insights.

Remember to customize your authority stack based on your specific SEO goals and strategies. Regularly update and maintain your stack to ensure it remains organized, up to date, and aligned with your SEO efforts.

Here are examples of what each of the documents within your SEO authority stack in Google Drive could look like and the content they should have:

1. Keyword Research Document:

– Title: Keyword Research

– Content:

– List of target keywords or key phrases related to your website or niche.

– Keyword research tools and techniques.

– Competitor analysis, including identifying keywords they rank for.

– Search volume and competition analysis for each keyword.

– Notes on keyword intent and relevance to your website’s content.

2. Content Calendar:

– Title: Content Calendar

– Content:

– Monthly or weekly calendar layout with dates and slots for planned content.

– Content ideas and topics for each slot.

– Target keywords for each piece of content.

– Notes on content formats (blog post, video, infographic, etc.).

– Assigned team members responsible for creating and publishing content.

– Deadline dates for content creation and publishing.

3. Outreach Template:

– Title: Outreach Template

– Content:

– Pre-written email templates for outreach purposes.

– Personalization fields to customize each email.

– List of target websites or influencers for outreach.

– Notes on outreach strategies and best practices.

– Tracking section for recording sent emails, responses, and follow-ups.

4. Backlink Tracker Spreadsheet:

– Title: Backlink Tracker

– Content:

– Columns for URL, anchor text, target page, domain authority, status, etc.

– Rows for each acquired backlink.

– Notes on the source of the backlink, outreach method used, and date acquired.

– Options for tracking the success and impact of each backlink.

5. Analytics Dashboard:

– Title: Analytics Dashboard

– Content:

– Integration with Google Analytics or other analytics tools.

– Key metrics and performance indicators, such as organic traffic, bounce rate, conversion rate, etc.

– Graphs or charts displaying trends and changes over time.

– Notes on observations, insights, and actions based on the analytics data.

Remember, these examples are just starting points, and you can customize the content and format based on your specific SEO strategy and needs. The goal is to create documents that help you stay organized, track progress, and make informed decisions to improve your website’s SEO.